Systematic Scale in 2023: How Serhii Novosel Quietly Engineered an Amazon Wholesale Breakthrough. Transition from Drop Shipping to Wholesale.

At ASD Market Week 2023 in Las Vegas, the premier trade show for volume retail and Amazon wholesale professionals, booths buzzed with flashy displays and aggressive pitches. But
beneath the noise, one name surfaced in conversations not for theatrics—but for execution: Serhii Novosel.

What makes Novosel stand out isn’t just his numbers. It’s how he got there. In under a year, this Ukrainian-born entrepreneur grew a U.S.-based Amazon wholesale business to over $600,000 in
annual revenue—all while applying methodologies grounded in STEM logic and structured automation.

From Academic Roots to Business Impact A graduate with honors in Economic Cybernetics from Kyiv National Economic University, Serhii Novosel brought a rare blend of theoretical and technical expertise to commerce. His master’s coursework included subjects like Economic Dynamics Modeling, Mathematical Modeling in Transformation Economics, and Corporate
Information Systems. This foundation shaped his distinctive analytical style. His diploma project —developing software to analyze deposit programs in commercial banks—reveals just how deep
his modeling capabilities go.

This academic grounding evolved into strategic execution. Novosel didn’t approach eCommerce as a side hustle. Instead, he dissected it as an interconnected system of supply chains, pricing
variability, and operational thresholds.

When he relocated to the U.S. in 2022, he pivoted from dropshipping to wholesale. Instead of starting with capital, he built decision frameworks. While others hired virtual assistants
randomly, he built Slack bots to monitor policy updates and account health. His spreadsheets weren’t for storage—they were dynamic dashboards designed for optimization.

Wholesale, But Reimagined The Amazon wholesale market is dense and cutthroat. Many chase viral products or lean on shallow margins. Serhii chose differently. He engineered a 90-day
inventory cycle yielding 10–12% net margin, supported by PPC strategies consistently under 4% ACOS.

His proprietary procurement pipeline reads vendor catalogs, filters SKUs based on live parameters, and generates structured purchase orders—streamlining supplier negotiations even
when language posed barriers.

Community, Credentials, and Credibility 2023 wasn’t just a revenue story. Novosel joined AmazonLit Wholesale, a respected mentorship program led by eight-figure sellers Eric
Castellano and Sebastian Cwick. Out of over 1,000 enrolled, he landed in the top 10% by crossing $50,000 in verified sales within his first year—earning peer recognition and
performance awards.

At ASD Las Vegas, he wasn’t just browsing. He arrived with filled-out purchase orders, ready to finalize deals on-site. His execution wasn’t speculative—it was procedural, supported by
meticulously tracked KPIs.

STEM Tools in Entrepreneurial Hands From automating order flags with Slack, to writing Google Sheets scripts for inventory alerts, Serhii built a backend optimized for precision. He
didn’t rely on off-the-shelf apps. His pricing engines responded dynamically to location-based fulfillment factors, and he built his own alert systems for customer service flags.

This toolkit didn’t just run his business—it freed him to scale. Faster decisions, better inventory movement, and resilience against marketplace volatility became his signature advantages.

Recognition at Home and Abroad Long before his U.S. success, Serhii was recognized in Ukraine. In 2021, he was awarded “Entrepreneur of the Year in eCommerce” by the Ukrainian
Business Award (UBA). What sets this accolade apart is its rigor: multi-phase evaluations, industry-wide benchmarking, and a final judging round conducted by leaders from Ukraine’s
logistics, tech, and financial sectors. The UBA is more than a plaque—it’s a credential forged through competition, peer scrutiny, and verified business results.

Today, Serhii is also a senior member of the E-commerce and Digital Marketing Association (ECDMA), an international hub for top-tier digital professionals. His membership isn’t honorary
—it reflects measurable outcomes and ongoing contributions to global eCommerce frameworks.

A Dual Legacy: Academic and Applied Novosel’s journey straddles two worlds: scholarly depth and business execution. He has authored multiple academic articles on economic modeling
and system dynamics, reinforcing that he isn’t just a builder—he’s also a thinker. His hybrid profile proves that innovation stems not just from intuition, but from rigor.

Not Just Growth—Structure In an industry obsessed with shortcuts and hustle myths, Serhii Novosel offers a counterpoint. He doesn’t scale through chaos—he scales through process. While
others optimize for virality, he engineers for longevity.

His story exemplifies what happens when logic meets leverage, and when business isn’t just pursued—but architected.