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Data & Strategy

The world’s top 50 most popular luxury brands for 2023

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A new study has revealed that Gucci is the world’s most popular luxury brand for 2023, according to the CEOWORLD magazine. Unsurprisingly, eight out of the ten in this list are fashion brands. The only ones that aren’t are Rolex (the most prestigious watch brand) and Tiffany (a high-end luxury jewelry and specialty retailer).

Our ranking has, over the years, become an essential and reliable indicator of future performances for the world’s best luxury brands. They are at the center of what matters to modern affluent consumers. We hope this luxurious brand ranking study helps you find your next favorite luxury brand! The global luxury fashion market is predicted to reach US$350 billion in 2030, growing at a compound annual growth rate (CAGR) of 4.0%.

The top 50 most popular luxury brands in the world for 2023

RankBrandLuxury Score
1Gucci99.06
2Dior (Christian Dior)98.13
3Chanel96.75
4Louis Vuitton96.53
5Hermes96.15
6Rolex94.4
7Tiffany93.69
8Prada92.08
9Versace91.26
10Ralph Lauren91.23
11Giorgio Armani90.68
12Cartier90.3
13Valentino89.67
14Balenciaga89.11
15Estée Lauder88.73
16Yves Saint Laurent88.52
17Alexander McQueen88.23
18Fendi87.76
19Givenchy87.64
20Dolce & Gabbana87.62
21Michael Kors86.85
22Coach86.6
23Burberry86.38
24Cartier86.02
25Ferrari85.08
26Lancôme84.96
27Omega84.75
28Lamborghini84.64
29Armani84.43
30Moncler83.79
31Céline83.39
32Bentley83.39
33TAG Heuer83.26
34Bulgari83.04
35Shangri-La Brand82.95
36Rolls- Royce82.87
37Bottega Veneta82.8
38Maserati82.69
39Salvatore Ferragamo82.48
40Tom Ford 82.38
41Tissot Brand82.34
42Aston Martin 82.24
43Longines82.06
44Jaguar Car81.93
45Stella McCartney81.81
46Marc Jacobs81.45
47Jimmy Choo81.08
48Swarovski80.95
49Harrod’s80.83
50Mercedes-Benz80.78

the top 10 most popular luxury brands in the world for 2023


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License and Republishing: The views in this article are the author’s own and do not represent CEOWORLD magazine. No part of this material may be copied, shared, or published without the magazine’s prior written permission. For media queries, please contact: info@ceoworld.biz. © CEOWORLD magazine LTD

Anna Papadopoulos, D.Litt.
Anna Papadopoulos, D.Litt. in Strategic Journalism and Publishing, is the senior money, wealth, and asset management editor at CEOWORLD Magazine, where she leverages her unique background as a Wall Street analyst turned editor to shape insightful, data-driven content for business leaders worldwide. With more than a decade of experience in financial services and editorial leadership, Anna specializes in translating market data, investor sentiment, and macroeconomic trends into strategic narratives that inform and inspire top executives.

Prior to joining CEOWORLD magazine, she worked in investment banking at a major firm before transitioning to editorial roles at leading financial publications. Her work has spanned topics such as corporate governance, executive leadership, ESG investing, and crisis communications. Anna holds degrees in Economics and Strategic Communications, and her analytical rigor is matched by her deep understanding of public relations strategy. She believes that finance and brand reputation are intertwined and crafts her editorial content with that in mind.

Anna also advises emerging financial writers through mentorship programs and frequently speaks at editorial roundtables and fintech conferences. At CEOWORLD Magazine, she is committed to producing content that empowers executives to lead with clarity, purpose, and influence in an increasingly complex business environment.

Email Anna Papadopoulos at anna@ceoworld.biz