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Home » Latest » Special Reports » Best Countries to Invest In Travel, Tourism, and Hospitality, 2024

Special Reports

Best Countries to Invest In Travel, Tourism, and Hospitality, 2024

Christina Miller, Ph.D.Christina Miller, Ph.D.Special Reports
Travel, Tourism, and Hospitality

According to the latest rankings by CEOWORLD magazine, Singapore has been declared the best country to invest in for travel, tourism, and hospitality. The United States, France, Spain, and Germany ranked in the top five. Malaysia came in at number six, followed by Japan at seven. The CEOWORLD magazine rating also placed the United Kingdom in eighth place, ahead of Thailand (9th) and the United Arab Emirates (10th).

Australia has been ranked as the 11th most attractive country for travel, tourism, and hospitality investment, followed by Canada at No. 12 and Switzerland at No. 13 according to CEOWORLD magazine. Italy ranked at No. 14 on the list, while India secured the 15th spot, followed by Austria at No. 16, Portugal at No. 17, China at No. 18, and Hong Kong at No. 19. Saudi Arabia was also among the top 20 countries, ranking at No. 20 out of a total of 138 countries considered for investment in the travel, tourism, and hospitality sector.

The report aims to measure a destination’s performance and the factors that make it attractive to develop business in the travel, tourism, and hospitality sectors. Chad came bottom, at number 138.  The top five countries least competitive in travel, tourism, and hospitality, according to the report, are 1. Chad, 2. Yemen, 3. Liberia, 4. Burundi, 5. The Islamic Republic of Pakistan.

South Korea took 22nd place on the list and is located between the Netherlands (21st) and New Zealand (23rd).  Mexico ranked 24th, and Norway and Denmark 25th and 26th, respectively.

RankCountryScore
1Singapore97.95
2United States96.69
3Spain96.63
4France95.25
5Germany94.99
6Malaysia94.8
7Japan94.7
8United Kingdom94.06
9Thailand93.87
10United Arab Emirates93.82
11Australia93.21
12Canada93.13
13Switzerland93.11
14Italy93.09
15India92.23
16Austria92.18
17Portugal91.92
18China91.58
19Hong Kong SAR91.41
20Saudi Arabia90.55
21Netherlands90.39
22South Korea90.33
23New Zealand90.2
24Mexico89.94
25Norway89.56
26Denmark89.41
27Sweden89.33
28Luxembourg88.26
29Belgium87.89
30Greece87.58
31Ireland87.42
32Croatia86.92
33Finland86.66
34Iceland86.59
35Brazil86.24
36Malta84.16
37Slovenia84.05
38Taiwan83.99
39Czech Republic83.22
40Russia82.44
41Indonesia82.33
42Costa Rica81.86
43Poland81.56
44Turkey81.52
45Cyprus81.23
46Bulgaria80.78
47Estonia80.31
48Panama80.07
49Hungary79.81
50Peru79.67
51Argentina79.6
52Qatar77.96
53Chile77.58
54Latvia77.38
55Mauritius77.04
56Colombia77.01
57Romania75.6
58Israel75.26
59Oman75.11
60Lithuania74.55
61Slovak Republic74.08
62South Africa73.87
63Seychelles73.75
64Vietnam73.71
65Bahrain73.62
66Egypt73.26
67Morocco73.2
68Montenegro72.81
69Georgia72.61
70Ecuador71.8
71Azerbaijan71.32
72Brunei Darussalam70.99
73Dominican Republic70.56
74Uruguay69.98
75Philippines69.95
76Jamaica69.76
77Sri Lanka68.68
78Ukraine68.22
79Armenia67.35
80Kazakhstan67.13
81Namibia65.38
82Kenya65.18
83Serbia64.82
84Jordan64.49
85Tunisia63.65
86Albania63.15
87Trinidad and Tobago62.23
88Cape Verd62.05
89Bolivia61.82
90Nicaragua61.62
91Botswana61.38
92Mongolia61.02
93Honduras60.93
94Tanzania60.2
95Kuwait59.66
96Cambodia59.46
97Guatemala59.09
98North Macedonia58.98
99Nepal58.09
100Moldova57.81
101Tajikistan57.76
102Bosnia and Herzegovina57.55
103Senegal57.25
104Rwanda56.98
105El Salvador56.89
106Paraguay56.6
107Kyrgyz Republic55.96
108Gambia55.18
109Uganda54.92
110Zambia54.54
111Zimbabwe54.44
112Ghana54.13
113Algeria53.89
114Venezuela53.59
115Eswatini53.15
116Côte d'Ivoire52.96
117Bangladesh52.51
118Ethiopia52.19
119Iran, Islamic Rep51.97
120Benin51.81
121Lesotho50.99
122Malawi50.19
123Guinea49.96
124Mozambique49.6
125Cameroon48.77
126Nigeria48.72
127Mali48.18
128Sierra Leone48.11
129Burkina Faso48.01
130Mauritania, Islamic Rep47.82
131Haiti47.18
132Angola46.69
133Congo Dem Rep46.59
134Pakistan, Islamic Rep46.58
135Burundi46.43
136Liberia45.86
137Yemen45.39
138Chad45.13

Methodology: The 2014 Business Confidence Index, the latest edition of the annual executive report, tracks and ranks 138 countries likely to attract the most investment in the travel, tourism, and hospitality sectors. Singapore looks set to remain the world’s most investor-friendly location in 2014, retaining its number-one spot from the 2017-22 period. For the best countries to invest in ranking, CEOWORLD magazine focused on 12 attributes:

  1. Market size
  2. Infrastructure
  3. Property rights
  4. Favorable tax laws
  5. Fast-growing economy
  6. Investor related laws
  7. Availability of workforce
  8. Investor friendly environment
  9. Government red tape and restrictions
  10. Untapped potentials and opportunities
  11. Ability to access investment funds if need be
  12. Good government fiscal and monetary policy

Responses from over 198,000 survey participants — who act as decision-makers in business around the globe — were then used to determine the ranking. We have also analyzed the market size of the global travel industry in 2024 by region. The EMEA region held the largest share of the travel, tourism, and hospitality industry worldwide with a market size of $644 billion, followed by Asia Pacific ($506 billion) and North America ($501 billion). The region with the smallest travel industry was Latin America, with a market size of $89 billion.

While every effort has been taken to verify the accuracy of this information, The CEOWORLD magazine cannot accept any responsibility or liability for reliance by any investor on this report or any of the information, opinions, or conclusions set out in this report.

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Christina Miller, Ph.D.

Christina Miller, Ph.D.

Christina Miller, PhD in Public Narrative and Media Ethics, is the Associate News Editor at CEOWORLD Magazine, where she integrates her expertise in economics and global communications to curate authoritative content for senior executives. With over 15 years in business journalism and strategic media, Christina has worked with major international publications and PR consultancies, covering everything from global trade policy to brand management and investor relations. Born in New York and educated in London, she brings a cross-cultural lens to her editorial leadership.

Christina’s work emphasizes the connection between economic insight and corporate storytelling, helping executives and companies position themselves effectively in competitive markets. At CEOWORLD, she leads a team of finance writers and communication strategists, producing analysis and features on business transformation, financial forecasting, and executive branding. Her editorial voice is known for clarity, balance, and insight.

Christina holds a master’s degree in Economics and a diploma in Global Strategic Communications. She’s also a contributor to international business panels and often speaks on topics related to reputation management and the global economy. With a strong belief in the power of strategic messaging, Christina ensures CEOWORLD readers receive content that informs action and strengthens leadership visibility.

Email Christina Miller at christina@ceoworld.biz
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