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Most desirable destinations for American travelers, 2025

Sophie Ireland, PhDSophie Ireland, PhDC-Suite Perspective
Cancún, Mexico

Cancún, Mexico, has been recognized as a highly desirable destination for American travelers, according to CEOWORLD magazine. In the CEOWORLD Travel Awards 2025, based on insights from magazine readers, Paris was ranked as the second-best destination for U.S. travelers, closely followed by Rome, Bali, and St. Lucia.

The report indicates that American travelers are increasingly looking abroad for major cities and relaxing beach vacations, with 51% citing relaxation and rejuvenation as their primary reason for travel. Notably, four out of the top ten U.S. travel destinations are in the Caribbean. Cancún, situated in southeast Mexico, is a prominent tourist hotspot known for its white sandy beaches and cultural landmarks, including the underwater art museum near Isla Mujeres. The city is also close to popular Mexican destinations such as Tulum and Playa del Carmen.

This recognition is based on feedback from approximately 120,000 readers who shared their travel destination preferences. In the European category, Paris secured the top spot in this year’s rankings, highlighting the most desirable global destinations for American travelers.

Most desirable destinations for American travelers

RankDestinationCountryScore
1CancúnMexico92.81
2ParisFrance92.53
3RomeItaly92.31
4BaliIndonesia88.1
5St. LuciaSt. Lucia88.07
6LondonUnited Kingdom87.83
7HanoiVietnam87.15
8BarcelonaSpain86.19
9VeniceItaly85.79
10OsakaJapan83.68
11DubaiU.A.E.82.25
12Cabo San LucasMexico80.2
13MykonosGreece79.94
14Punta CanaDominican Republic79.54
15SicilyItaly79.37
16MarrakechMorocco79.31
17BangkokThailand79.13
18Buenos AiresArgentina77.07
19LimaPeru76.7
20KyotoJapan76.12
21Cap CanaDominican Republic75.08
22SeoulSouth Korea74.76
23CasablancaMorocco74.02
24PhuketThailand73.77
25BarcelonaSpain72.97
26SantoriniGreece71.15
27LisbonPortugal70.58
28Zanzibar IslandTanzania69.55
29FlorenceItaly67.83
30CreteGreece66.12
31Kuala LumpurMalaysia64.53
32MauritiusMauritius62.26
33MaldivesMaldives61.39

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Sophie Ireland, PhD

Sophie Ireland, PhD

Sophie Ireland, PhD in Media Entrepreneurship & Strategy, is the Senior Economist and Finance Editor at CEOWORLD Magazine, where she brings over 15 years of editorial and consulting experience across finance, media strategy, and executive communications. Sophie began her career as a financial journalist, reporting on Wall Street during the global financial crisis, before transitioning into corporate branding for Fortune 500 firms.

Her dual background in journalism and PR gives her a rare edge—she not only understands what moves the markets, but also how companies manage messaging and reputation during pivotal business moments. At CEOWORLD, Sophie curates high-level editorial content that blends financial literacy with strategic storytelling. She focuses on leadership visibility, earnings communication, investor relations, and market forecasting.

Sophie holds a degree in Financial Journalism and a professional certification in Corporate Communications. She is a sought-after panelist on executive reputation and is active in mentoring women in finance and media. Through her work at CEOWORLD, she aims to equip leaders with the insights they need to communicate powerfully, lead decisively, and maintain resilience in rapidly evolving market landscapes.
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