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Intesa Sanpaolo Makes Its First Proprietary Bitcoin Investment

Italy’s largest bank, Intesa Sanpaolo, has completed its first proprietary bitcoin trade, investing $1.03 million into the world’s leading cryptocurrency, according to an internal memo. The document, which Reuters reviewed, revealed that the bank now owns 11 bitcoin as of January 13, 2025.

Intesa launched a proprietary trading desk for digital assets in 2023 and began handling spot cryptocurrency trades last year. This milestone signals the bank’s growing commitment to the digital asset space.

Bitcoin’s value surged more than 100% in 2024, driven by the U.S. Securities and Exchange Commission’s approval of exchange-traded funds tied to bitcoin’s spot price and optimism surrounding regulatory changes under incoming U.S. President Donald Trump. Currently hovering near the $100,000 mark, analysts predict bitcoin could more than double in value by the end of 2025.

 

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Anna Siampani
Anna Siampani, Lifestyle Editorial Director at the CEOWORLD magazine, working with reporters covering the luxury travel, high-end fashion, hospitality, and lifestyle industries. As lifestyle editorial director, Anna oversees CEOWORLD magazine's daily digital editorial operations, editing and writing features, essays, news, and other content, in addition to editing the magazine's cover stories, astrology pages, and more. You can reach Anna by mail at anna@ceoworld.biz