C-Suite Insider

Preparing amazing content on social media is not enough to win your followers’ hearts. What’s more, marketers are sometimes caught red-handed with a lack of knowledge about who their audience is. And this is a thing that you can’t build your strategy without. How can you find and evaluate your...

In today’s world, where uncertainty is the new normal, where the speed of change continues to move at breath taking pace and technological advancement is disrupting businesses that have relied on their scale and their history as a defence to newcomer’s, the realisation that new rules are defining the game...

Whether you believe in Karma or not is not the topic. The question is what happens when we do something in a certain way? Does it impact us? “Jeff joined as the head of a team. He inherited a team of 15 people. All talented, skilled, qualified. Two managers managed the...

In many businesses, management functions as the hub of the company’s “wheel.” Without the hub holding together the spokes — the suppliers, employees, and customers — the wheel can't turn. As a business owner, it's easy to think that by micromanaging, you’re setting your company up for a successful sale...

Industries such as automotive and medical devices are experiencing a unique transformation in adopting new technologies that are not yet clearly regulated. For example, the software in car brakes is heavily regulated, but the AI software that drives the entire car isn’t. Moreover, many IT organizations have taken advantage of...

When business and financial newscasters report on the economic landscape of North America and what it means for the rest of the world, it is almost always centered entirely on the United States. This is of course not without justification, as the United States is still the largest nominal national...

What I love about marketing and advertising is the fluidity; the ebb; the flow. Trends constantly change. But some things don’t change. In 1776 economist Adam Smith introduced three axiomatic principles of marketing that still stand: needs, wants and demands. Whether you design a billboard in a virtual game, oversee...

In today’s ever-changing business environment, it’s become increasingly difficult for companies to find a sustainable, competitive advantage. Product innovation is quickly copied and commoditized. This new age demands a bold, new approach with a fresh perspective and creative thinking. “The building and keeping of trust in a brand is vital...

Thanks in part to the explosion of social media and micro-influencers, it’s an exciting time to seriously consider starting your franchise empire if your business meets the criteria for franchisability. If you’re looking to rapidly grow your business to multiple locations in return for giving up some local control, then...

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