C-Suite Insider

Storytelling is a critical element in building a brand. Corporations regularly push their unique origin stories and tales of perseverance toward the public in an effort to foster consumer connections. However, unless those narratives align with what employees experience, they do little to promote any lasting company loyalty. When employees struggle...

More and more people are turning to business coaches to accelerate their growth. In fact, you’d be hard-pressed to find a Fortune 500 company that doesn’t use coaching to grow the leadership capabilities of their senior executives by leaps and bounds. When their leaders grow, these companies know that the...

How do you make your business boom? Craft a welcome and differentiated brand experience by following the lead of AIrBnB.  In 10 short years, the home-share juggernaut has completely disrupted the hospitality industry — listing more than 5 million properties worldwide, processing over 400 million guest arrivals, and earning at...

The recent buzz around “social commerce,” a concept that emerged from the intersection of social media and e-commerce, is already changing the way people shop ... Merchants investing most of their time studying how to do business on the leading electronic commerce platforms in Asia may soon find themselves falling...

Growth is always good, right? Not necessarily, according to a small but growing cohort of contrarian entrepreneurs. They’re taking a critical look at the unicorn growth model favored by companies like SpaceX and LimeBike and concluding that it creates as many problems as opportunities. To understand why, we need only look...

More and more, customers are growing jaded and bored with typical marketing methods. If you really want to capture their attention, you need to get off their screens and off the page, and meet them where they really are, in the real world. This is where experiential marketing initiatives come...

Roughly 289 million people in America have some kind of health plan. That leaves about 9 percent of the population not covered, giving us a 91 percent coverage rate. We get our health insurance from the following sources: we enroll in our employer-offered plans (or, as CEO, the plan we...

Variety, they say, is the spice of life. This line is not just true for life in general, but applies to offices and workplaces too. Diversity has been a well-contested topic, given talent dispersion and seasonalities in work.. And most companies are aware of this trend, so much so, that...

During a recent episode of our What Anyone Can Do podcast, Randy Cantrell and I interviewed, Thomas Anglero, Director of Innovation, IBM Norway.  Interestingly enough, we spent very little time talking about the specifics of Artificial Intelligence and other technologies that are poised to change the world of work as...

Could Adwords be the digital marketing solution your business has been searching for? Check out this straight-forward run down of all the pros and cons, and decide if using Adwords to promote your business is a smart move. You urgently want to increase your visibility and increase traffic to your...