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C-Suite Insider

Creating a Culture of Authenticity

Raj Sisodia

To be yourself is to understand that you are enough as you are. It is to recognize that the highest form of leadership is modeling the very vulnerability and authenticity we long to see in the world. In having the courage to be yourself, you not only fulfill your own deepest calling but invite others to do the same, creating a culture where each person can show up fully, confidently, and without fear. Authenticity in leadership is not simply a matter of personal preference, but a profound responsibility.

When a leader stands openly and authentically, revealing their own truths, showing up with both their strengths and their wounds, others feel safe to do the same. By setting a standard of openness, they pave the way for a culture that values truth, that allows people to express, explore, and evolve. Raj exemplifies this. In choosing to lead with presence and vulnerability, he helps create a conscious culture—one rooted in trust, openness, and care.

It’s not just about professional collaboration; it becomes a space for deep personal growth, where people are supported in discovering themselves, loving themselves, and honoring their own worth. When leaders dare to be themselves, they create a ripple effect of authenticity, inspiring those around them to do the same. As a leader, you set the bar; you shape the culture. If you reach an eight out of ten in openness, others will feel comfortable rising to a six or a seven. But if you’re only at a three, no one will rise above a two.

Sacrificing Authenticity for Attachment  

“The Dangers of the Good Child,” a thought-provoking article published by The School of Life, features a surprising warning about children who seem to embody every parent’s dream. These are the children who always do their homework, keep their rooms spotless, and never break rules. While such behavior might appear ideal on the surface, this “perfect” exterior often masks important underlying issues. It’s important to understand why these children are so well-behaved.

Their flawless conduct frequently develops as a response to challenging family dynamics—perhaps to support a depressed parent who can’t handle any additional stress, to avoid triggering an angry parent’s outbursts, or to capture the attention of a distant caregiver who might otherwise overlook them entirely.

As the article states, “The secret sorrows—and future difficulties— of the good boy or girl begin with their inner need for excessive compliance.” This pattern of excessive compliance sets the stage for significant challenges in adulthood. These individuals often grow up struggling to express their true thoughts and feelings, bottling up emotions until they manifest as physical symptoms or sudden out bursts. Their childhood conditioning in being “good” leaves them ill-equipped for adult life’s complexities, particularly in areas like intimate relationships and career development. They might find themselves unable to advocate for their needs, set boundaries, or challenge others’ opinions—skills that are crucial for personal and professional success.

At the core of these difficulties lies a crucial missing piece in their emotional development. Unlike children who occasionally misbehave but know that they’re still loved, these “good children” never experience the fundamental reassurance that they can be imperfect—even “bad”—and still be worthy of acceptance and love. This leaves them with a fragile sense of self-worth tied exclusively to their ability to please others. Children like these, and the adults they become, are unable to be themselves for fear of being rejected by parents, friends, or others they care about. They sacrifice their authenticity for the sake of maintaining their attachments and receiving the acceptance, approval, and love of others.

Presence—The Master Key To Being Yourself  

Truly being oneself begins with cultivating presence. Presence is the foundation, the essential grounding that enables us to move beyond the confines of ego and into the vastness of our true essence. Think of it as the master key: It opens the door to conscious leadership, personal healing, and authentic living. With presence, we rest comfortably in who we are—anchored, unshaken, and deeply connected to our core. Presence is a state of profound awareness and constant, conscious communion with our higher self. It invites us to turn inward and discover the boundless intelligence and insight that lie within.

In this inner stillness, we tap into the source of our deepest power: a power that guides our choices and shapes our impact. When we lead from presence, we become a vessel for something greater than ourselves. There is no forcing, no struggle—only a natural unfolding. Presence transforms us from within. It teaches us to live with open eyes and open hearts, to face life directly and courageously. It is not just a tool for leadership; it is the path to becoming completely, authentically alive. To be present is to fully inhabit the moment, embracing it with a deep awareness that anchors us in the here and now. It’s a state of conscious flow, where balance, completeness, connection, and contentment converge, in sync with the rhythms of life. Presence is not a place of tense alertness, but relaxed concentration—an attunement to all that is within and around us.

Unfortunately, most of the time, we are not present. Our bodies are in one place, while our minds are elsewhere—lost in memories of the past or anxieties about the future. We exist in fragments, seldom meeting life where it actually happens: in the present moment. The present is all we really have. The future is yet to be, and the past is no more. Only this moment offers us the chance to see clearly, respond wisely, and manifest our truest intentions. What does it feel like to inhabit this rarefied state? Imagine standing in the eye of a storm, calm, centered, and fully aware, as chaos swirls around you. You are both grounded and expansive, able to meet each moment exactly as it is. For leaders, this is especially vital. Life brings a constant stream of challenges, and only presence allows us to respond with clarity, resilience, and grace.

Conscious leadership is impossible without presence. A leader must not only appear calm but genuinely embody it. This calmness creates a psychologically safe space around them, inviting others to bring their best selves forward and relax into their potential. Achieving this state takes practice—what in yoga is called sad hana, a disciplined commitment. Yet over time, presence becomes second nature, an inner state that remains accessible even in the most challenging circumstances.

Cultivate a State of Presence 

This practice, adapted from the work of Conscious Leadership coaches Vijay Bhat and Hank Fieger, offers a pathway back to presence—a quick, accessible approach for those who feel rushed, overwhelmed, or distracted.

  1. RELAXED BODY – We begin with the foundation of presence: a relaxed body, open and grounded.
  2. EVEN BREATH –  With your body relaxed, shift your focus to the next doorway into presence: your breath. We have long known that our emotional state impacts the quality of our breathing; we have also learned that we can consciously use our breath to shift our emotional state.
  3. CLEAR MIND AND OPEN HEART – Now, with body and breath in harmony, you are ready to clear your mind and open your heart. Imagine your mind as a pristine mountain lake on a warm summer day.
  4. THE AFFIRMATIONS – Close with these final affirmations, each a timeless truth of your being: I am enough. I have enough. There is enough for all to share.

Use this practice as needed in situations that require your full presence, such as an important meeting or a speech in front of a large audience. You will experience an immediate shift in your state of being, from being absent and anxious to being present and fully in service to the moment. Over time, strive to make presence your default state.

Begin with five minutes a day, sitting quietly in stillness, cultivating this inner calm, anchoring in the now. Let this practice expand naturally to ten minutes, then fifteen. Over time, presence will weave itself into the fabric of who you are, becoming an effortless way of being. It will feel as natural to you as breathing—a steady, grounding current in all you do. In this state, you become a beacon of calm and a catalyst for positive change. This is the natural state of a truly conscious leader.


Written by Raj Sisodia.

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Raj Sisodia
Raj Sisodia is widely recognized as the world’s leading authority on Conscious Capitalism and conscious leadership, with a career dedicated to redefining and elevating the role of business in society. As Co-Founder and Chairman Emeritus of Conscious Capitalism, Inc., FEMSA Distinguished University Professor of Conscious Enterprise at Tecnológico de Monterrey, and Chairman of its Conscious Enterprise Center, he has spent over three decades teaching, researching, and guiding leaders toward a new paradigm of business rooted in purpose, healing, and humanity. He has authored or co-authored sixteen books and over 100 academic articles including Conscious Capitalism (with John Mackey), Firms of Endearment, Everybody Matters (with Bob Chapman), The Healing Organization (with Michael Gelb), and Shakti Leadership (with Nilima Bhat). Raj’s most recent book, Awaken: The Path to Purpose, Inner Peace and Healing (2023), laid the foundation for his new book Healing Leaders: 7 Steps to Recovery of Self, which continues the journey of bringing wholeness and healing into leadership.


Raj Sisodia is a distinguished member of the CEOWORLD Magazine Executive Council. You can connect with him on LinkedIn or learn more by visiting his official website.