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Executive Opinions

Executive Opinions delivers global leadership insights and debate. For decision-makers, Executive Opinions defines perspective.

Home » Executive Opinions » Page 44

Linda Rossetti
Executive Opinions

Take Two: How to Successfully Embrace a New Self-Identity

Who am I? We ask this question in times of uncertainty when we feel disconnected from our sense of self. When disruption happens in our lives — in the aftermath of a breakup, the loss of a job, a troubling health diagnosis, or some other upheaval occurs — we must...
Executive Opinions

How to Build an Inbound B2B Marketing Funnel

How to Build an Inbound B2B Marketing Funnel: Companies must position themselves strategically to onboard customers effectively using various B2B tools in today's business environment. An inbound B2B marketing funnel allows businesses to attract, engage and convert prospective customers into paying customers. The marketing funnel gets narrower and takes potential customers...
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