It is never easy to grasp people's needs. The market is crowded, and consumers’ needs are often transient. Sometimes the companies themselves create needs for future consumers.  However, when a company manages to understand the need of a specific market, this allows to structure a significant initial competitive advantage. Britt St....

Cognitive biases are a fascinating area of study that should be explored by all business leaders to enhance decision-making, foster a positive work environment, boost productivity, and drive team success. A cognitive bias refers to a judgement or prejudice that may not necessarily align with evidence. It stems from the...

In today's competitive job market, the ability to stand out from the crowd is more crucial than ever. To do so successfully, individuals must highlight their unique strengths, some of which are highly sought after. Undoubtedly, one of the most sought-after and challenging skills to possess is multitasking. Multitasking is...

In an increasingly digitalised and competitive world, digital talent can be a valuable resource for companies in every sector when they manage to stand out and differentiate themselves. To find this talent, more and more companies are turning to specialised agencies.  Digital talent agencies are responsible for searching for, selecting, and...

CEOs in the Gulf Cooperation Council (GCC) countries are optimistic, with almost all (96%) predicting revenue growth for their companies this year. This positive outlook is backed by rising economies and strategic government plans like Saudi Arabia's Vision 2030 and the United Arab Emirates' We the UAE 2031. The findings...

In late 2023, we covered the topic of cyber-attacks through a very detailed interview with Ram Elboim, CEO of Sygnia. As seen from that interview, the subject is dynamic, susceptible, and requires quite a lot of technical knowledge. The recent cyber-attack suffered by the British Library in London is a...

the most critical challenge seems to be the 'artificial hallucinations' or 'AI hallucinations'. The term artificial hallucinations regard a generative AI tool that produces meaningless or inaccurate results based on non-existent or imperceptible patterns. This phenomenon can adversely affect the real world, such as in the dissemination of content of...

In the fascinating and almost enigmatic world of CEOs, often surrounded by an aura of power and prestige, lies a psychological phenomenon that requires special attention: the 'Wobegon Effect'. This concept, coined by social psychologist David Dunning, refers to the human tendency to overestimate their own abilities and performance compared...

In the fast-paced world of business, corporate managers and CEOs often find themselves making crucial decisions based on data and analysis. Despite these objective tools, there is an insidious phenomenon that can deceive even the most experienced business leaders, and that is survivor bias (or survivorship bias). This concept, if...

The relationship between customer and company has always been a subject of study over the years. This leads to the concept of the customer journey, the process involving all interactions between a company and a potential customer in the process of purchasing a product and/or service. Mapping the customer journey...