Robin Landa

Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is a well-known creativity expert and a best-selling author of books on ideation, creativity, branding, advertising, and design. She has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.”

She is the author of twenty-five books including Graphic Design Solutions, 6th ed. (Cengage, 2019), Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Routledge, 2022) and The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler, 2022). Now she is co-authoring a book for Columbia University Press titled Shareworthy: Storytelling for Advertising.

Robin Landa is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website CLICK HERE.

C-Suite Insider

3 Principles Every CEO Should Understand About Branding as a Cultural Force.

Robin LandaC-Suite Insider

To stay relevant in an era of accelerating change, CEOs must treat branding as leadership—moving with culture, standing apart through meaning, and proving purpose through action. In an age when nearly every company claims to stand for something, audiences can spot the difference between virtue signaling and real leadership from...

CEO Insider

Taylor Swift’s Playbook for CEOs: Turning Customers into Devoted Communities

Robin LandaCEO Insider

Beyond superstardom, Taylor Swift operates as one of the most effective CEOs of her own brand empire. Her approach to launching albums, engaging fans, and controlling her narrative offers a masterclass for business leaders who want to break through indifference, build engagement, and create cultural relevance at scale. Here are...

C-Suite Perspective

Defining Divas

Robin LandaC-Suite Perspective

I’m always looking for a way to meet a diva. Can you blame me if I hope to meet Beyoncé, Lady Gaga, Dolly Parton, or Nadine Sierra? You are probably wondering who Nadine Sierra is, if you’re not an opera-lover. Born in Ft. Lauderdale, Florida, Sierra is a soprano with...

World Executive Forum

Leadership Lessons from Fatherhood: 7 Key Behaviors to Adopt

Robin LandaWorld Executive Forum

For a spouse, there is no joy like realizing the person you married is not only a wonderful partner but also a loving father. I can’t deny my father’s influence on me, however it’s my husband’s practices as a father and eminent physician that have shaped my thinking about the...

Special Reports

Lessons to Carry Forward from Commencement

Robin LandaSpecial Reports

When Ashley graduated from Kean University with a major in graphic design, she told me that one of the most useful courses she took outside of her major was a course in personal finance. Understanding personal finance affords better long-term financial prospects; a solid financial future relies on wise investments...

CEO Insider

Leadership Lessons from Motherhood: 6 Key Behaviors to Adopt

Robin LandaCEO Insider

After twenty-five years working on the motherhood shift and even more years in my professional leadership roles, in honor of Mother’s Day celebrated in the USA, here is an argument as to why you should follow the lead of any virtuoso mother (or father, however, I’ll reflect on fatherhood in...

World Executive Forum

You Can Do Better Than Brainstorming

Robin LandaWorld Executive Forum

“Why are we all here?” asked Dan, the CMO of the multinational pharmaceutical company for which I was consulting. We all looked at one another—marketers, creatives, strategists, and brand managers. Then Dan looked at me, expecting a response, and then everyone looked at me. “To conceive an impactful marketing idea...

Reed Hastings, co-founder, and executive chairman of Netflix

Boardroom Advisory

Shake It Off–or Not? What To Do About Criticism

Robin LandaBoardroom Advisory

Everyone's a critic. Whether you’re a CEO, an author, a performer, or a professor, people will review your work. And whether you’re a revered CEO, Stephen King, or Taylor Swift, criticism can sting. “I’ve had every part of my life dissected — my choices, my actions, my words, my body,...

CEO Insider

Widen Your Idea Lens to Generate Worthwhile Ideas

Robin LandaCEO Insider

Groupthink is stealth. Beware. Diversity, equity and inclusion (DEI) combat groupthink, which is a mode of thinking that occurs when individuals of a highly cohesive, insular group or an in-group strive for consensus and might avoid or override alternate viewpoints, ideas, actions, or dissent. Also, an in-group might be unfamiliar with...

Executive Opinions

“I’ll Have What They’re Having” – 3 Reasons Not To

Robin LandaExecutive Opinions

In a memorable scene from director Rob Reiner’s When Harry Met Sally, written by Nora Ephron, we see Sally (Meg Ryan) and Harry (Bill Crystal) having a discussion about sex in a crowded deli restaurant. To prove a point, Sally fakes a vocally robust climax. If you’re not familiar with...

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CEOWORLD magazine

Robin Landa

3 Principles Every CEO Should Understand About Branding as a Cultural Force.

Taylor Swift’s Playbook for CEOs: Turning Customers into Devoted Communities

Defining Divas

Leadership Lessons from Fatherhood: 7 Key Behaviors to Adopt

Lessons to Carry Forward from Commencement

Leadership Lessons from Motherhood: 6 Key Behaviors to Adopt

You Can Do Better Than Brainstorming

Shake It Off–or Not? What To Do About Criticism

Widen Your Idea Lens to Generate Worthwhile Ideas

“I’ll Have What They’re Having” – 3 Reasons Not To

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