Research-driven thought leadership has been a corporate staple for years – so much so that, according to an expert I recently interviewed, the tried-and-true is now trying the patience of your prospective customers. According to Gareth Lofthouse, CEO of Resonant, the London-based thought leadership consultancy, an over-reliance on formulaic surveys has led to the deadliest of sins: audience boredom. The […]

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What exactly is the requisite CEO mindset for increasing value for all stakeholders? “Editorial” may not be the first adjective that comes to mind. However, in a recent interview, global C-Suite consultant Flavia Barbat made a compelling case that CEOs who nurture an organization-wide editorial mindset can better identify their marketable uniqueness, more effectively align sales and marketing, and help you […]

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The concept of a creative economy dates to at least the 1960s – long enough to warrant a good rethinking, both in terms of what sectors it applies to and how we educate creative people for economic impact.  To discover how companies and colleges are addressing both of those issues, we sat down with Steven […]

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CEOs can have an outsized impact on branding and brand value, from the influence (good and bad) of their personal brands on company performance, to their role as brand champions (or “guardians” as Brand Finance puts it in their annual index of CEO performance). Consequently, your top leader needs to be as actively forward-looking in […]

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Branding, once misperceived as the sole domain of Chief Marketing Officers (CMOs), is now a key concern in the corner office, too. CEOs are looking to leverage the positive impact of brand on consumer preference, and the boost to customer loyalty and premium pricing which that preference brings. Chief executives even have a range of […]

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As a B2B CEO, you’re responsible for building a strong company – but is the architecture underlying that building plan up to the job? No doubt you’ve got a business strategy in place, but is the brand strategy that must support it clear, strong and flexible enough to accommodate the new products, acquisitions and innovations […]

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It should be no surprise that thought leadership marketing is an effective tool for supporting a nonprofit’s mission. After all, when your organization is out to make the world a better place, it typically has better-than-average stories to tell. What is surprising is how few nonprofit CEOs take the lead in thought leadership. I sat […]

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The evidence gets clearer every year: diversity pays.  You hear it from academia: “Diversity is associated with increased sales revenue, more customers, greater market share, and greater relative profits,” according to the University of Chicago. And it’s the conclusion of top consultants: “Top-team ethnic and cultural diversity is correlated with profitability,” as found in on-going […]

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A recent study identified key new business development skills of high-growth professional services firms, defined as those achieving 20% or greater annual growth over at least a three year period. Perhaps not surprisingly – at least not for a category that sells thinking – four of the seven top skills relate to thought leadership. What […]

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So, you’re the CEO of a consumer brand – especially a big consumer brand – and you don’t want to miss out on the social impact bandwagon. You want to be an activist CEO. You want to be on trend. Big hint: If that’s your motivation, you’ve already missed the bandwagon.  At least, that’s one main takeaway […]

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