Scott Purkis and the Media Strategies Shaping Modern Investors

A Career Built on Clarity in a Noisy Market

In a world crowded with financial noise, Scott Purkis has spent more than 25 years helping public companies speak clearly, credibly, and effectively to the people who matter most—investors. His career spans major shifts in technology, media, and the markets themselves, yet one thing has remained consistent: his ability to understand what actually drives investor engagement.

“I’ve always believed that good communication is a competitive edge,” Purkis says. “If investors don’t understand you, they won’t trust you—and if they don’t trust you, they won’t invest.”

Today, as Founder and CEO of SimplyPRO Media, he’s widely recognized for crafting investor-focused media strategies that produce measurable results. His path to leadership in this space began long before he created his own company.

Early Life and the Foundations of Leadership

Purkis grew up in Oakville, Ontario, where hockey, rugby, and football shaped the way he thought about teamwork and pressure. He often credits those early experiences for his direct, fast-paced style.

“Sports teach you to react quickly and keep moving,” he says. “In business, that mindset has helped me stay sharp in fast-changing environments.”

He attended Ridley College and later Mount Allison University, where he continued building the communication and analytical skills that would define his career.

Building a Career in Financial Media

Scott Purkis entered the media world during a time when public companies were beginning to rethink how they reached investors. He worked his way through sales leadership roles at Stockhouse Publishing and Clear Media, learning what companies struggled with most—visibility, trust, and clear messaging.

“I kept seeing the same problem,” he explains. “Companies were spending money on marketing, but they weren’t telling their story in a way investors actually cared about.”

Rather than accept the limitations of the traditional model, he began to reshape it.

Launching Greenshoe Media and a New Approach

Purkis co-founded Greenshoe Media with the goal of bridging the gap between public companies and the investment community. His approach was hands-on, analytical, and rooted in understanding investor behavior.

Within a short period, he personally secured more than 30 publicly traded clients. This success came from a simple but overlooked insight: investors respond best to clear, consistent communication that respects their time and intelligence.

“Investors don’t want hype,” Purkis says. “They want honesty, context, and reasons to pay attention.”

He also formed key partnerships, including one with well-known financial broadcaster Mark Bunting—someone he still calls an important partner and close friend.

Their collaboration helped Greenshoe expand its reach, making it easier for clients to connect with high-value audiences.

Founding SimplyPRO Media: Precision in a Crowded Market

After years of seeing what worked—and what didn’t—Purkis founded SimplyPRO Media. The company reflects his belief that investor relations media should be simple, strategic, and measurable.

“Most companies don’t need more noise,” he says. “They need a plan that produces results you can see and repeat.”

SimplyPRO has spent the past two years working with multiple top-level public companies. The programs he builds often outperform traditional outreach because they tap into his own well-developed investor network, built steadily over decades.

Clients trust his experience not only because of his track record but because he immerses himself directly in each project.

“I don’t believe in handing things off,” he explains. “If my name is on it, I’m involved.”

A Reputation Built on Results, Not Buzzwords

Purkis is known for his analytical style and willingness to “go above and beyond,” as many clients describe it. He studies market sentiment, investor behavior, and communication patterns with the same intensity he once brought to competitive sports.

His focus has always been on one goal: helping companies reach investors who understand their value.

“When a company tells its story well,” Purkis says, “the right investors show up. It’s predictable.”

This belief guides everything he does—from messaging frameworks to media strategy to onsite content production.

Life Outside the Markets

Even with a demanding career, Purkis stays grounded in the things he loves: hockey, baseball, golf, travel, and time with his family. He’s also a shareholder at Wooden Sticks Golf Club in Uxbridge, Ontario, a nod to his passion for the sport.

He has donated to Mining for Toys, supporting communities through charitable giving—a part of his life he rarely talks about publicly.

Why Scott Purkis Stands Out in Today’s Market Landscape

Many executives build careers in financial media. Few become trusted partners to more than 100 publicly traded companies.

Purkis earned that trust by staying focused on fundamentals:

• Clear communication
• Deep understanding of investor behavior
• Respect for measurable results
• Strong personal relationships
• A commitment to helping companies succeed

His work continues to influence how public companies think about investor outreach in a world where attention is harder to earn than ever.

“Companies deserve someone who understands what real results look like,” he says. “That’s what I’ve built my career around.”

And as markets evolve, his approach—simple, strategic, and grounded in real experience—keeps proving itself.