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World Executive Forum

Strategic Insights empowers leaders with data and foresight. For decision-makers, Strategic Insights defines winning strategy.

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World Executive Forum

Bridging Generations: Leading Today’s Diverse Workforce

At a recent meeting I looked around the room and was struck by the age diversity of my team. Baby Boomers, Generation X, Millennials and Generation Z were all represented. But the more I thought about it, the more I realized it was typical of teams I’d seen while working...
Flavia Barbat
World Executive Forum

How CEOs profit from an editorial mindset

What exactly is the requisite CEO mindset for increasing value for all stakeholders? “Editorial” may not be the first adjective that comes to mind. However, in a recent interview, global C-Suite consultant Flavia Barbat made a compelling case that CEOs who nurture an organization-wide editorial mindset can better identify their marketable uniqueness, more effectively align sales...
Mark Carter
World Executive Forum

Behavioural Science for Black Friday 2025: Insights for Retailers and Consumers

Understanding shopper psychology, digital behaviours, and ethical strategies is critical this Black Friday. Retailers can design campaigns that convert responsibly, while consumers navigate the flood of promotions with confidence and clarity. Black Friday has evolved significantly since its legacy as the first Friday after Macy’s Thanksgiving Day Parade in 1924. Earlier attempts...
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