From One Creator to Thousands: Inside Spade Group’s Global Music Marketing Engine

In a digital world where songs can rise or fall overnight, speed and scale define success. Spade Group, founded by Yassin Habiballah, has mastered both. The company is redefining what a music marketing agency can do by blending creator networks, data-driven systems, and deep partnerships with record labels.

“Spade Group is built to move fast,” Habiballah says. “In this industry, every hour matters. Our job is to help artists go viral before the moment passes.”

Built for Scale and Speed

Today, Spade Group operates one of the largest creator-driven marketing networks in the world. With more than 4,000 active creators, 70 owned social pages across TikTok and Instagram, and over one billion views delivered, the team has turned social influence into measurable impact.

“We’ve run over 5,000 campaigns,” Habiballah explains. “Every major U.S. record label has worked with us, including RCA, 10K Projects, Island, Encore, Atlantic, Warner Records, Epic, and 88rising. That trust didn’t happen overnight. It came from showing up, communicating fast, and delivering every single time.”

In an industry driven by 24-hour deadlines, Spade Group’s pace has become its edge. “Speed kills,” Habiballah says. “The value of instant response is everything. You can’t wait two days to make a move when a trend is breaking right now.”

Influencers as Amplifiers

The rise of TikTok music marketing has transformed how hits are made, and Spade Group sits at the center of that evolution. Its network connects creators with campaigns designed to feel authentic and organic. The goal isn’t just reach; it’s relevance, retention, and real cultural impact. Each video or post becomes part of a larger strategy that amplifies discovery across platforms.

“We don’t just push content,” Habiballah says. “We connect artists to communities. The right creator can turn a song into a moment.”

That people-first approach also drives how Spade Group works internally. The team of 40 remote professionals operates without a physical office, staying connected across time zones and continents. Habiballah explains: “Our structure keeps us fast and focused. It’s all about trust, communication, and problem-solving.”

A Culture of Care and Consistency

Behind every viral campaign is a standard that never shifts. “Honesty, transparency, and consistency are everything,” Habiballah says. “Problems will happen; it’s about who solves them best. When it comes to influencer music marketing, we hold ourselves to the highest standard.”

Spade Group’s leadership also credits its growth to careful hiring. “Saying yes to the right people and no to the wrong ones keeps our quality high. We focus on character, not just skill.”

The Vision Ahead

As Spade Group expands, the goal is clear: reach 8,000 creators and complete 15,000 campaigns. But the mission runs deeper than numbers. “We want to be the most trusted partner in this space,” Habiballah explains. “For creators, for labels, and for the next generation of music marketers.”

Through speed, scale, and strategy, Spade Group is proving that the future of viral music belongs to those who build systems that connect creators and listeners worldwide.