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Irene Yam

Irene Yam

Irene Yam, author of BUILD A WORLD-CLASS CUSTOMER ADVISORY BOARD: How To Create Deeper Relationships And Validate Strategies, is a recognized customer advisory board expert. After working for 24 years in technology start-ups and fast-growing companies like Riverbed, EMC, Joyent, Workspot, and RingCentral, what came naturally to her was building human connections between customers and executives during Customer Advisory Board Meetings. She now runs her own CAB consulting company.

Irene Yam is an Executive Council member at the CEOWORLD magazine. You can follow her on LinkedIn, for more information, visit the author’s website CLICK HERE.
Irene Yam
CEO Insider

How Do You Know When You Have an Aha Product?

Irene YamIrene YamCEO Insider
It's every founder's dream to pitch to a potential customer and have them look at you wide-eyed. At the end of your pitch, they get up, put out their hand to shake yours, and say, “I’ll buy it. I need this for my company.” Validating a product is challenging, period....
Irene Yam
Executive Roundtable

How Successful B2B Technology Companies Grow

Irene YamIrene YamExecutive Roundtable
Building strategic customer connections with Customer Advisory Boards   B2B technology companies that target enterprise companies benefit from having a customer advisory board (CAB) program. Yearly, the CAB brings together the C-Suite and hand-picked customers to validate strategies and hypotheses and understand the competitive landscape through the customer's point of view....